3 Comments
User's avatar
Émile Marcel Agustín's avatar

any good reads on the artist development journey of artists mentioned on the podcast? (chappell roan, shaboosie, sabrina carpenter?) would be interested to see what worked for them, especially in light of the struggle to capture audience attention and development.

Expand full comment
Jon Tanners's avatar

A very good question. I haven’t come across any specific case studies (most of this is cobbled together from profiles I’ve read, convos I’ve had, podcasts I’ve listened to, and reports I’ve read on the industry at large), but I’ll dig and see if I can find anything specific as to what’s worked for those artists specifically. I do think, to a degree, a big aspect of their success has been the aggregation of attention through many years, tons of opportunities (syncs, tours, soundtracks, tv, etc.), at least in the examples of Shaboozey and Sabrina.

Expand full comment
Émile Marcel Agustín's avatar

thanks; would be interesting to hear more about how indie artists and their teams have been able to secure a win by aggregating attention and what trends to look for as the media landscape becomes increasingly saturated.

Expand full comment